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Redefining Hair Care for the Modern Generation
A New Identity for Modern, Inclusive Hair
Client
Regirl
Funding
Self funded
Industry
Hair & Beauty,
E-commerce
What I did
Rebranding,
Website Redesign,
Packaging Design
Elsewhere
Problem
As the brand evolved, its identity no longer reflected who it had become. What started as a go-to destination for textured hair has grown into an instant, fashion-forward hairstyle brand.
Solution
I partnered with Regirl (formerly NaturalGirl) to promote ethical, effortless, and elevated beauty through design. This rebrand was a strategic realignment to express the brand’s shift toward speed, style, and technology-driven hair solutions, ensuring the visual identity matched the confidence, versatility, and inclusivity of the product.
Impact
"Emmanuel transformed our vision into a beautiful, inclusive brand that resonates with our diverse customer base."
Oluremi Martins
Founder & CEO, Regirl.